Privacy Policy

Last updated: November 2, 2026

Strideborne is a running game made by Threadle, LLC ("we", "us"). We are the company responsible for your data. This page says what we collect when you play, why, and what you can do about it. We collect as little as we can.

What we collect

• Your sign-in. When you Sign in with Apple, Apple gives us a random ID for you. We do not ask Apple for your name or email, and we never see your Apple password. On Android, when you sign in with Google, Google gives us a random ID for you. Google's sign-in also sends your name and email, but we don't save them, and we never see your Google password.
• Your account. Your username and its #number, your player ID, your settings (such as whether you accept friend requests), and when your account was made and changed.
• Your age group. If you're under 13, the month you turn 13 (see "Players under 13" below). We never keep your birthday.
• Your country. Your phone's region setting, or the country your connection comes from. We use it for matchmaking, the country leaderboards, and to know which privacy questions to ask you. We do not collect your precise location.
• Your game progress. Your athletes, Stridebux, items, levels and progress, so they are saved to your account.
• Your races. The taps you make in a race, your athlete's build, and the result. We use them to check that race times are real, to pay out rewards, and to run leaderboards and ranked play.
• Friends and clubs. Your friends, friend requests, the players you block, the club you are in, and the messages you send in club chat.
• Reports. If you report a player, or a player reports you, we keep the report and the message it is about, so we can review it.
• How you play. How long you play each day, how many races you run, how many ads were shown, and the first time you reach a few steps (making an athlete, finishing the lesson, finishing a race, buying a level, playing online). We use these to see what works and what needs fixing. We keep these numbers ourselves; we do not use an outside analytics company. We also count boss tries and wins, races by event and mode, Stridebux earned and spent, what you buy with them, and the features you use, such as Quick Match, Ranked, friends and clubs. These stay with your account for up to 2 days, then become totals with no account attached.
• Your device. Your phone model and the game version, sent with race checks so we can fix problems.
• Error reports. If something goes wrong in the game, it sends us a short report: the error, the screen you were on, your phone model, its operating system and the game version. Error reports don't include your account or player ID. We use them only to find and fix bugs.
• Purchases. When you buy something, Apple (on iPhone) or Google Play (on Android) handles the payment. We get their confirmation of what you bought (a transaction ID). We never see your card details. We keep a record of each sale for our books: what was sold, when, the price, the country and the store's order number.
• Basic server data. Like any online service, our servers see your IP address when your phone connects. We use it only to run and protect the game.

Ads

The game shows video ads between races, and reward videos you choose to watch. There are no banner ads. Ads are served through Unity LevelPlay, using the ironSource, Unity Ads, Google AdMob, InMobi and DT Exchange (Digital Turbine) networks.

• To show and measure ads, these companies receive device information such as your IP address, device type, operating system and language.
• Advertising ID. Your phone has an advertising ID, which lets ad companies show ads based on your activity in other apps and websites. On iPhone, the game asks "Allow tracking?", and only if you allow it do the ad companies get it. On Android, the ad companies can get it unless you delete it or opt out of personalized ads in your phone's settings.
• In the UK, the EU and nearby countries the game also asks whether you want personalized ads. If you say No, you still see ads, but they are not based on your personal data.
• You can change your answer at any time: in the game under Settings › Personalized Ads; on iPhone under Settings › Privacy & Security › Tracking; on Android in your phone's settings under Privacy › Ads (the exact place depends on your phone).
• When you watch a reward video, the ad company tells our server that it finished, so we can give you the reward.
• Remove Ads turns off the videos between races. You can still choose to watch a reward video.

The ad companies explain how they handle data in their own privacy policies: Unity (ironSource and Unity Ads), Google, InMobi and Digital Turbine.

Why we use it

• To run the game you signed up for (our agreement with you): your account, saves, races, rewards, purchases and online play.
• To keep it fair and safe, and to make it better (our legitimate interest): checking races, stopping cheating and abuse, reviewing reports, fixing problems, and counting how the game is played.
• With your permission (your consent): personalized ads. You can say no, or change your mind at any time.
• When the law requires it (a legal obligation): for example, keeping purchase records.

What other players see

Other players see your username, your athlete's name, look and country, your ranks, your club, and your race results, and they can watch your online races. Your friends and club members see whether you're online or in a race. Members of your club see the messages you send in club chat. Your #number is used to find and add friends.

What we don't do

• We don't sell your data. Some US state laws call giving your advertising ID to ad companies "sharing"; you can turn that off as described under Ads.
• We don't collect your name, email, contacts, photos, microphone or precise location.
• We don't share your data with ad companies for personalized ads unless you allow it.
• The game doesn't respond to browser "Do Not Track" signals; you control ad tracking with the settings under Ads.

Who helps us run the game

• Cloudflare hosts our servers and stores game data.
• Apple handles sign-in and payments on iPhone.
• Google handles sign-in and payments on Android.
• Unity LevelPlay (ironSource and Unity Ads), Google AdMob, InMobi and Digital Turbine (DT Exchange) serve ads.

They only get what they need to do that job. We may also share data if the law requires it, or if the game is ever sold to another company, which would have to keep to this policy.

Where it's stored

Your data is stored on Cloudflare's servers, which are around the world, including in the United States. When it moves between countries, it stays protected as this policy describes, under legal safeguards such as the EU's standard contractual clauses.

Keeping it safe

Everything between the game and our servers is encrypted. Sign-in keys are stored scrambled, so they can't be read even by us. No system is perfectly secure, but we work to protect your data.

How long we keep it

• We keep your account data while you play. If you don't play for 3 years, we delete your account and its data.
• Your best online race in each event is kept with your account. We also keep a small sample of recent races to check that races are fair. Other race recordings are deleted once the result is checked.
• Error reports are deleted after 90 days.
• Club chat keeps only its most recent messages.
• Purchase records may be kept longer where the law requires it.

Deleting your account

In the game, go to Profile › Account › Delete Account. This deletes your account, your username and everything saved online. It can't be undone. We keep the record of each sale, with nothing linking it to you. You can also email us to ask.

Players under 13

When you first open the game, it asks when you were born. Players under 13 play in kids mode:

• Ads are still shown, but they aren't personalized, and the ad companies don't get the advertising ID.
• The game doesn't ask "Allow tracking?" or the personalized ads question.
• Club chat is off.
• The extra play details above, and the lesson step, are not kept for players in kids mode.
• We keep only the month you turn 13, never your birthday. Your account keeps the same month, so kids mode stays on if you play on another phone.

Everything else works the same, so we still keep what the game needs to run: your account and username, your progress, your races, and the play counts and error reports described above. Kids mode ends by itself in the month you turn 13. A parent can ask us to see or delete a child's data at help@strideborne.com.

Your rights

Depending on where you live (for example the UK, the EU or California), you can ask us for a copy of your data, to correct it, to delete it, or to stop or limit how we use it, and you can take back a permission you gave. Email us and we'll help; we answer within 30 days. We won't treat you differently for asking. You can also complain to your country's data protection authority.

Changes

If this policy changes, we'll update the date at the top. For big changes we'll tell you in the game.

Contact

Threadle, LLC
201 Davis Avenue
Linwood, NJ 08221, USA
help@strideborne.com